Description
When you perform a search on Google, the first thing you see isn’t organic search results. It’s paid ads. Ad listings are given priority real estate on search engine results pages (SERPs), so they can easily attract the attention of your client’s target audience and speak to those who are ready to make a purchase. Furthermore, Google Display Ads can keep your client’s name top of mind with customers who may be searching for their products and services. However, creating effective Google Ads can be a challenge. It requires extensive keyword and audience research as well as quality copywriting, careful budgeting, and an ongoing analysis of ad performance.
